Quick note: If this is your first time reading about atomix, welcome! We’ve included a Company Overview at the end of the article to learn more about us (or click here). Thanks for your time!


The Micro-Pod Model is a modular warehouse space within the atomix fulfillment center that is managed by a technology platform and fully integrates the end-to-end order fulfillment process

  • That means the atomix fulfillment center is divided into micro-pods, with each individual pod replicating the inputs and outputs of a fully functioning warehouse. In other words, a-warehouse-within-a-warehouse.


The Pods are independent 500 square feet spaces within the atomix fulfillment center. 

  • They are operated by a Pod Manager to manage individual brands or a portfolio of brands. 
  • The dedicated Pod Manager is specifically responsible for his/her brands— they are an extension of the brand’s fulfillment or operations team. 
  • As a result, brands receive more control and high-touch customer support, which is executed through instant communication via slack. The Pod Managers are further supported by Customer Success Managers to handle technology and account-related support.


The goal is to optimize our customers’ experience by (i) increasing the level of ownership, human engagement, and efficiency while (ii) maximizing operational capacity and overall cost savings. 


Within the Pods, our technology platform allocates inventory based on provided data and further manages fluctuating demand based on historical order volume velocity

  • For example, the highest moving SKUs are positioned within the Pods closer to the pack station. This helps eliminate the most inefficient function of a traditional warehouse — the order picking process (data here or here on p.7 P2).


In summary: the Micro-Pod Model is the core function of atomix that is highly flexible and personalized.


Now that we understand why it’s called the Micro-Pod Model, we’ll cover what it does. 


At first, it might not seem like a significant difference, however, the importance is rooted in the granular detail by realigning interests between a fulfillment partner and brand. 

  • This is derived from our research and experience whereby no traditional fulfillment center ever had the ability or functionality to provide the hands-on support or flexibility to handle emerging brand’s independently. 
  • And at the end of the article, if you still have questions, that’s a positive signal. It’s positive because it would be mean that you haven’t worked with a 3PL or fulfillment partner before and haven’t had an unsatisfactory experience yet. If that’s the case, reach out to our team of experts to learn more.


Two significant differences:

Most fulfillment centers or 3PLs have been designed with their interests in mind and not their customers or employees. Their models are incentivized with efficiency (orders per day metrics) regardless of the experience. We created a new relationship with brands because every brand is fundamentally different. We consult with our brands prior to onboarding and personalize our operations to each brand (and not the traditional way of one-size-fits-all).


  1. Inventory Allocation & Optimized Processes: Our system determines the proximity of customers’ products in addition to the least amount of storage space necessary based on data analysis. As a result, atomix is able to save costs through picking efficiency and we pass along our savings to customers. Now, brands pay only for the space utilized and instead of assuming monthly bills, brands can clearly understand their products’ placement and space allocation on a daily basis.
  2. Real-time, 24–7 Communication: Now, this is by far the most impactful factor for our brand partners. Our goal is to systematically create a personalized experience that has never existed before. Our Pod Managers are operational specialists, highly trained and communicate directly with brands. The reason is strategic — first, with higher skilled employees, we can provide a better customer experience; second, by leveraging technology and customer service skills, they are able to significantly increase productivity for themselves and our brands alike.


That’s it — if you enjoyed the read and want to schedule a consultation with our team you can today!


Company Overview:


  • Atomix is the only eCommerce logistics company designed with Micro-Pods to manage the end-to-end fulfillment operations for emerging brands and startups. The Micro-Pod Model is purpose-built for independent brands and designed to help increase their productivity and profitability by eliminating complex processes and capital-intensive operations.


  • Leading Brands: We’ve partnered with innovative brands such as Freja NYC, Lumilly, Human Tonik, and Candyl among other high-growth DTC brands, small businesses, entrepreneurs, and independent creators.


  • Continuous Innovation: We developed the model to provide the (i) scale of outsourcing with the (ii) control and customer experience of owned operations. Our customers’ continuous input has furthered and deepened our team’s research and development as we pioneer the micro-pod model in an industry dominated by manual pen and paper processes.


  • Aligning Interests: Our Micro-pod Model is unlike any other warehouse or 3PL in the industry. Whether a subscription box business is shipping 8,000 orders per month or an eBay seller shipping 100 custom hats, our Pods are built to provide the same-level of service, regardless of size. At our core, we’re vertically-integrated with (i) dedicated “boots-on-the-ground” pod managers, (ii) an owned and operated warehouse and (iii) unified software platform. We believe, as a fulfillment company, the only way to achieve consistent customer excellence and life-time customers is by owning the end-to-end process.


  • Our North Star: We aim to be the first and last fulfillment company that emerging brands choose to partner with.


  • Our Core Mission: We built atomix around our core mission to create a new way to scale ecommerce without complexity or cost-intensive operations, so brands can grow sustainably on their terms.


  • Our Home is Yours: We are proudly based by the Great Lakes in Milwaukee, Wisconsin, and are planning to open our second facility in Q2'22 in Los Angeles, California to continue to provide the best possible experience for our global and growing customers.